We build bridges between brands and new generations of consumers through storytelling with authenticity and energy.
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We’re a creative agency that helps brands tell authentic stories to deepen connections with the next generation of consumers while staying true to their brand’s roots.
Whether by brief, with existing campaign messaging or from scratch, we work with brands to find and develop powerful stories that only they can tell.
From ideation to production to delivery, we build bridges between brands and consumers by creating campaigns with authenticity and energy.
We provide custom consultations and workshops to teams who want to improve their brand’s overall presence and storytelling techniques.
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After years shooting skateboarders, musicians and influencers globally for brands like Nike, Red Bull and ESPN, Matt helped lead the effort to turn around and revitalize CCS, one of the largest and most iconic brands in skateboard, streetwear, and youth culture. As Creative and Brand Director for CCS for eight years, Matt drove all strategic marketing programs and led a team of creators, focusing heavily on TikTok, Instagram and YouTube.
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Melissa spent more than six years at The Washington Post in brand and content strategy, developing campaigns for clients such as Coca-Cola, Hulu and Mattel. Prior to that, she was a writer and editor with work regularly featured in The Chicago Tribune, HuffPost and The New York Times and had a blog named one of the Top 10 Funniest by Babble. Melissa began her career in public relations which included serving as publicity supervisor for “The Rosie O’Donnell Show.”
Kinser produced a photo and video campaign for Walker Golf Things to promote its PAR-TEC collection.
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Last month, Sabrina Bahsoon, aka Tube Girl, shot a handful of TikToks for Boss at Milan fashion week. And one blew the rest out of the water. It was a behind-the-scenes video that captured Bahsoon filming herself dancing in her now famous #tubegirl style. It garnered 145M views, more than twice that of the front-of-camera version she appeared in with Dixie D’Amelio.
View MoreA mystery confounded social media in August 2023 when the probiotics brand, Seed, posted a short video of Gwyneth Paltrow to its TikTok account. “So… this is a twenty-four strain probiotic. Not the kind you find in yogurt and stuff like that,” she began, before being interrupted by a loud, long whooshing sound. “Moses is steaming some milk," she calmly explained and then finished. “It’s so good for bloating and regularity.”
View MoreFor something to be considered a part of popular culture, it needs to have mass appeal to a broad audience. That’s a rarity these days given the ocean of content available to us, at any time. There are more than 5 million podcasts. More than 800,000 TV programs across streaming services. There are roughly 100 million songs. And there have been at least 800 million videos uploaded to YouTube.
View MoreIf you’re 18 or older, sign up here to speak directly to brands by answering questions and giving feedback on a wide range of topics.
